Most people think they know what Coke zero tastes like, but the reality is they haven’t even tried it. So to get them to put up or shut up, we made it easy for them to try it by making every one of our ads drinkable.
Insane! Drinkable TV by Coke Zero! They broke Shazam, but epic #digital #marketing idea! @kgnatt #OrlandoiX15
— Laura Kern, APR (@laurask) October 5, 2015