Mice Love it to Death


In this ‘American Ninja Warrior’ inspired kitchen obstacle course, a mouse risks it all for the deadly treat it loves so much. Together with Oscar-nominated Illogic, we brought this bite-sized adventure to life from sketches to photo-realistic CGI.
So d-LICIOUS mice risk their lives for it.

Behind the mouse w/ Illogic + Wizz + Blacklist. 

No real mice were harmed during the filming of this spot.

From sketch to semi-reality.

6-seconds from a 10x tastier death.

What people are saying: here, here, and here.
Even more here, there,
and yonder.